KTM
Kill The Moonlight

Description

The project aims to activate a territorial ecosystem in the Venice metropolitan area that, by keeping cultural productions at the center, puts them in dialogue with the more general dynamics of economic production in order to respond to the demand for new imagery to be associated with Venetian productions. Cultural innovation applied to the origin of productions and the identity of the territory is thus the central junction of the project, at once the origin of need and the platform for the elaboration of solutions. The tension toward cultural innovation is signaled right from the title, which takes up the provocative invocation (Let's kill the moonlight) that F.T. Marinetti addressed to the Venetians more than a century ago. 
The original insight poetically signals the risk of thinking about the development of an area by  relying on images, codes and symbols inherited from a mythical past and uncritically reproduced in the present. Cultural innovation, on the contrary, can be a development factor that, by creatively questioning the past and the present, glances on the future and prepares the conditions for necessary transitions. The KTM project therefore aims to explore this possibility of a new and evolved form of collaboration between the world of art and culture and the more general context of economic production, represented in particular by the business system. KTM thus adopts an ecosystem perspective that sees the cultural dimension as an aggregator of extraordinary, and in part as yet unexplored, relevance for the development of the territory.  Leveraging the traditional categories of cultural production (publishing, music, culture, dance, cinema, visual arts...), KTM proposes an idea of “culture” that includes the heritage of knowledge, practices, artifacts and symbols developed by the broader business system. The ecosystem it aims to build thus takes on the contours of the “system-wide cultural district,” a new approach to local development in which cultural production has significant strategic complementarities with other production chains. In this perspective, culture drives the accumulation of intangible resources such as human, social and cultural/symbolic capital, thus promoting economic and social growth and environmental sustainability. Such accumulation is finalized in the KTM project in the production of content to be incorporated into new prototypes of cultural productions in the form of “Live Demos” to be proposed to the business world to concretely signal the transformative potential of cultural productions for ecosystems other than culture.