CoMeta
Cooperative experiences in the Metaverse

Overview

Duration:

2023 - 2024

Project type:

Funded project

Financing authority:

Crafted S.r.l.

Sector:

Corporate innovation and new business models

Centre:

SIH 

Total budget:

10.000 €

Fondazione Ca’ Foscari’s role:

Supplier

Description

The goal of the CoMeta project is to develop the methodological foundations and technical tools to enable tourism and culture SMEs to easily and effectively exploit the communication capabilities offered by the Metaverse. CoMeta specifically addresses the development of communication methods and tools that enable tourism and culture SMEs to interpret the five characteristics of the Metaverse, namely: 

  • How to identify and develop the target community, overcoming the typical size limitations of SMEs;
  • How to keep the community alive and involve external stakeholders (possibly with specific business models that make their participation profitable);
  • What types of interaction to envisage and how these integrate with the company's normal communication activities;
  • What kind of digital assets to propose and how these combine with the enterprise's traditional offerings (from a so-called, Phygital perspective);
  • How to ensure proper real-time management without the resources of large online enterprises.